WHOLE FOods
DAY IN THE LIFE
Client: Whole Foods Market
Agency: BLKBOXLabs
Location: Denver, CO
Duration: 3 Days
Deliverables: Photo + Video
Producer: BLKBOXLabs
Director: Daniel Mitchell
Cinematographer: Daniel Mitchell, Logan Dial
Photographer: Trent Sugg, Ian Caple
BLKBOXLabs, one of BLK ELK’s strategic agency partners, needed to produce a series of videos that portrayed a day in the life for Whole Foods Market in-store employees. The series would be used as an employment marketing tool and leveraged on the Whole Foods Market career website and YouTube channel.
The team spent three days capturing interviews and footage of six different positions within their downtown Denver store. We had four hours to conduct interviews with six different employees and capture the necessary shots to accurately and succinctly portray the daily needs of their respective roles. BLK ELK moved quickly to meet the complex and demanding production schedule.