BLK ELK partnered with advertising agency CJRW to create a short, branded documentary that showcased the history and talent of renowned interior designer, Chris Goddard. The documentary was created following the recent completion of two major projects for Goddard. So, the narrative had to balance his large body of work, his unique perspective and artist statement, broad strokes of his past successes—all while presenting details on the latest projects. The documentary would be housed on the Goddard website homepage and—in addition to being comprehensive, educational, and visually stunning—needed to be easily digestible.