OPUS, an Australian-based company, makes inflatable pop-up all terrain trailers. For their US branch, BLK ELK produced a series of brand commercials that wove together the narrative of the full product offering while also highlighting each individual model. 

The BLK ELK team traveled to the Alabama Hills region in California and filmed real OPUS owners over five days. BLK ELK worked closely with OPUS’ marketing director to develop an art direction, clear narrative, and distinctive style for the series of commercials. 

In addition to the final videos, BLK ELK also captured lifestyle and product photography that could be used across a variety of marketing materials and platforms.