LIVSN is a brand that specializes in sustainable outdoor clothing and walks the lines between being able to withstand everything and utilitarian minimalism, between fashionable on-trend designs and timeless style, between outdoor enthusiast and professional extremist. Their unique perspective is best exemplified in their name, which comes from the Swedish word livsnjutare meaning roughly "one who loves life deeply; an enjoyer of life." This was an ethos that we at BLK ELK could relate to on many levels.

Since the brand’s founding, BLK ELK has been LIVSN’s strategic media partner. Through the course of our work, BLK ELK has created video content for three successful kickstarter campaigns, which collectively raised nearly $700,000.

The success of this partnership is a testament to our close working relationship with the LIVSN internal team. Together, we scripted the kickstarter videos to concisely communicate their mission, while centralizing the unique selling points of their products—all in a visually stimulating format that would garner both attention and action on the Kickstarter platform. BLK ELK produced all photography and videography throughout these campaigns.