Express Rally provides guided on and off road driving experiences for automotive enthusiasts across the country. BLK ELK has been their official media partner since they were founded in 2016. 

These events present unique logistic and creative challenges. Due to the sheer amount of mileage covered during each event (Some consist of 1,000+ mile routes across multiple states), BLK ELK must study the route extensively beforehand and identify the optimal locations to capture large groups of vehicles as they complete the route.

Express Rally’s specialized Overland events are slower paced, but take place in harsh conditions and remote locations such as Death Valley, New Mexico, Colorado, and deep within the Ozarks.

BLK ELK provides full media coverage of each event, delivering an album of candid photos and a video recap. 

Photos are used to populate their social media channels and website for various marketing purposes. BLK ELK also produces video vlogs for their YouTube channels.