CIRCADIA is a newly launched brand that makes plant-based energy bars. The client came to BLK ELK  with a completely blank slate—just the kind of challenge we love. BLK ELK developed the full creative direction for the launch of their brand. 

For the launch campaign, BLK ELK created a series of short brand commercials and supplied the client with a catalog of brand photos that were leveraged across CIRCADIA’s site and social channels.

BLK ELK developed four distinct vignettes that highlighted each of Circadia’s products. Over the course of two different production trips, BLK ELK  traveled to four different locations to film the commercials. BLK ELK led and executed all creative direction, casting, and location scouting for this project.